We initiated immediate improvements to the facility’s curb appeal and infrastructure. This included removing inappropriate planter boxes, resealing and restriping the asphalt, and restoring clean, professional landscaping. Loud and unsafe carts were retrofitted to reduce noise levels, and two out-of-service neon signs were repaired. Vinyl branding was added to the front door, enhancing professionalism and visibility. A future repaint of the gate and office awning is also scheduled.

We began the process of replacing the outdated Door-King system with OpenTech access control. This will allow for modern, secure entry management with features like lockout after failed code attempts and floor-level access control for elevators.

We optimized on-site storage use by consolidating from five occupied internal units down to two, returning rentable inventory to the market. Long-overdue delinquencies (some over two years old) were resolved within two months. Staffing was rebalanced to one full-time and one part-time employee, improving efficiency while maintaining coverage.

The unprofessional office décor was removed and replaced with retail inventory, creating a welcoming and functional customer space.

We migrated the facility’s website onto the West Coast Self-Storage domain, instantly improving domain authority and SEO performance. All page content was rewritten and optimized, structured data (schema) was implemented, and new photos were added. We also enhanced the facility’s Google Business Profile, corrected and added citations with consistent NAP information, published regular Google Posts, and maintained an active social media presence. These efforts resulted in the facility’s average Google Maps ranking improving from 7.15 to 2.7, a dramatic jump in local visibility.